A pop of color and more: updates to Android’s brand

Sameer Samat

VP of Product Administration, Android

Printed Aug 22, 2019

Over the past decade, Android’s open platform has created a thriving neighborhood of producers and builders that attain a worldwide viewers with their units and apps. This has expanded past telephones to tablets, automobiles, watches, TVs and extra—with greater than 2.5 billion energetic units all over the world. As we proceed to construct Android for everybody in the neighborhood, our model must be as inclusive and accessible as potential—and we expect we will do higher in a couple of methods.

First, we’re altering the best way we title our releases. Our engineering crew has all the time used inner code names for every model, based mostly off of tasty treats, or desserts, in alphabetical order. This naming custom has turn into a enjoyable a part of the discharge every year externally, too. However we’ve heard suggestions through the years that the names weren’t all the time understood by everybody within the world neighborhood. 

For instance, L and R are usually not distinguishable when spoken in some languages. So when some folks heard us say Android Lollipop out loud, it wasn’t intuitively clear that it referred to the model after KitKat. It’s even tougher for brand spanking new Android customers, who’re unfamiliar with the naming conference, to grasp if their cellphone is working the most recent model. We additionally know that pies are usually not a dessert in some locations, and that marshmallows, whereas scrumptious, are usually not a well-liked deal with in lots of elements of the world. 

As a worldwide working system, it’s essential that these names are clear and relatable for everybody on this planet. So, this subsequent launch of Android will merely use the model quantity and be known as Android 10. We expect this transformation helps make launch names less complicated and extra intuitive for our world neighborhood. And whereas there have been many tempting “Q” desserts on the market, we expect that at model 10 and a couple of.5 billion energetic units, it was time to make this transformation. 

A refreshed search for the model

The Android model has advanced over time. Again in 2014, we up to date our emblem and model shade, and this yr, we’re introducing a extra trendy, accessible look.

The design of the brand attracts inspiration from probably the most recognizable non-human member of the neighborhood, the Android robotic. The robotic belongs to everybody in the neighborhood, and has lengthy been an emblem of the enjoyable and curiosity on the coronary heart of Android. Now, it has a particular place in our emblem. 

We additionally modified the brand from inexperienced to black. It’s a small change, however we discovered the inexperienced was laborious to learn, particularly for folks with visible impairments. The brand is commonly paired with colours that may make it laborious to see—so we got here up with a brand new set of shade mixtures that enhance distinction.  

We’ll formally begin utilizing the up to date emblem within the coming weeks with the ultimate launch of Android 10. Thanks to the neighborhood for supporting Android and provoking us through the years.